T3.04 NL Safety Priority Services

Overview/ summary

Safety Priority Services is a partnership with ANWB, Be-Mobile (with Flitsmeister), KIA, Hyundai, INRIX and TomTom (2022-2024). The partnership is based on roll out of Safety related traffic services: Jam Tail Warning, Emergency Vehicles Approaching, SRTI and Traffic Laws. Partners are also encouraged to give Feedback on the public data feeds and give User insights based on the experiences perceived by the end user of the services.

Introduction

Delivery of services, user insights and feedback loop
All services in scope are provided by one or more Partners, as are the feedback loop and the user insights. The current coverage (2022) of the services with a variable (km-based) remuneration is approximately 24 million vehicle kilometers. This is about 35% more than anticipated at the start of this initiative. An additional increase in the number of vehicle kilometers can be expected when more services are delivered by more service providers.

In addition, the rise in crowd-sourced and probe vehicle data will increase the number of SRTI events.

This year (2023) will be all about further roll-out and quality improvement.

Feedback
An important part of this collaboration is improving the public data. The Partners were asked to assess the data on various quality aspects. The nature and form of the feedback varies greatly per Partner. This is partly due to the Partner’s experience and familiarity with the open data feeds that NDW provides. In 2022, we purposely left this open to allow the Partners, to a certain degree, to freely interpret the delivery of the feedback. Ultimately, we want to work towards a more uniform and automated feedback delivery.

User insights
Preliminary user insights show that road users adjust their speed and drive more alertly after having received a warning about, for example, a broken-down vehicle ahead. Received warnings such as traffic jam warnings or warnings of approaching emergency vehicles are highly appreciated. The results will be processed in the National Smart Mobility monitor. Here are a few things we learned after the first year of Safety Priority Services:

Survey results show that 94% of drivers who received a Traffic Jam Ahead Warning did reduce their speed or were at least more alert.
There is a significant positive correlation between deceleration behavior and the severity of incidents (crashes, lane closures). On average, we see slow-down behavior of 17 km/h after having received an SRTI alert (specific partner compared to its peers on the same road at the same time).
Survey results show that 48% of drivers who received an “Emergency Vehicles

Approaching” message made way. Another 46% were more alert.

Pictures/media/video's/news items

The core message

Safety Priority Services makes it possible to inform and warn road users on all roads in the Netherlands, including on the often relatively unsafe provincial and local roads. This collaboration between government and companies also provides more insight into the impact of these traffic warnings and the quality and usability of the available (government) data. This offers the opportunity to improve it where necessary.